The FanReach Podcast

Episode 9: Winning with Data for the Business of Sports Featuring Fiona Green

May 11, 2021

On this episode of the FanReach podcast, host Christy King, and former NFL players and current sports business experts Brian Jones and Kenyon Rasheed, talk with author Fiona Green about her latest book release of "Winning with Data for the Business of Sports: CRM and Analytics." Fiona is a deep source of information about how (non-performance) data has become paramount to success in the business of sports, and she is the master of describing complicated concepts in a very approachable way.

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